Paper & Parcel

Brand Concept

Paper & Parcel reimagines Hello Studio for a colorful stationery and gifting brand, pairing its editorial layouts with bright product photography, playful color, and a polished shop-forward feel. The result is a completely different expression of the theme—designed for selling products, sharing brand stories, and creating engaging content around an intentional, personality-filled brand.

Explore the Concept

Inside the Brand Concept

Hover to scroll, or click for a full size image

Homepage

About

Shop

Journal

Where it started

Meet Hello Studio

Paper & Parcel began with Hello Studio—a flexible WordPress theme created for bloggers, creators, and businesses. With a playful color palette, product-focused photography, and bright editorial styling, the same layouts transform into a polished stationery and lifestyle brand with a completely different personality.

Explore the theme

ONE THEME · AN ENTIRELY DIFFERENT LOOK

Behind the Brand

Explore the colors, typography, and visual inspiration that shaped the Paper & Parcel brand concept.

Color Palette

#FF6B6B

Palette 1

#3ED6C0

Palette 2

#D90A61

Palette 10

#000000

Palette 3

#242329

Palette 4

#FFC145

Palette 5

#FCEBEC

Palette 6

#E7F7F3

Palette 7

#FFF9F0

Palette 8

#ffffff

Palette 9

Typography

Playfair Display

Headings

To the Sea

Accent

DM Sans

Body

DM Sans

H5 · H6 · Buttons · Nav

Inspiration Images

SEE WHAT’S POSSIBLE

Ready to make Hello Studio your own?

Paper & Parcel is just one way Hello Studio can take shape. Start with the same flexible layouts, then bring in your own colors, typography, photography, products, and personality to create a website that feels completely your own.

Explore Hello Studio

More ways to style Hello Studio

Explore More Brand Concepts

See just how different the same Hello Studio theme can look. Explore four distinct Brand Concepts, each transformed through photography, color, typography, and content to create an entirely different brand.