North Aspen

Brand Concept

North Aspen reimagines the Hello Studio WordPress theme as an outdoor lifestyle brand, pairing its editorial layouts with rugged photography, curated gear, and a deeper, more adventurous color palette. The result is a completely different expression of the theme—designed for sharing trail guides, outdoor stories, trusted favorites, and a more intentional life outside.

Explore the Concept

Inside the Brand Concept

Hover to scroll, or click for a full size image

Homepage

About

Journal

Shop

Where it started

Meet Hello Studio

North Aspen began with Hello Studio—a flexible WordPress theme created for bloggers, creators, and businesses. With a rugged color palette, outdoor photography, and a more adventurous editorial direction, the same layouts transform into an entirely different brand while keeping the structure that makes Hello Studio so versatile.

Explore the theme

ONE THEME · AN ENTIRELY DIFFERENT LOOK

Behind the Brand

Explore the colors, typography, and visual inspiration that shaped the North Aspen brand concept.

Color Palette

#26352B

Palette 1

#F5F1E8

Palette 2

#66705B

Palette 10

#000000

Palette 3

#242824

Palette 4

#35483B

Palette 5

#9A8065

Palette 6

#E5E3DC

Palette 7

#F5F1E8

Palette 8

#ffffff

Palette 9

Typography

Oswald

Headings

To the Sea

Accent

ARchivo

Body

Montserrat

H5 · H6 · Buttons · Nav

Inspiration Images

SEE WHAT’S POSSIBLE

Ready to make Hello Studio your own?

North Aspen is just one way Hello Studio can take shape. Start with the same flexible layouts, then bring in your own colors, photography, content, and personality to create a website that feels completely your own.

Explore Hello Studio

More ways to style Hello Studio

Explore More Brand Concepts

See just how different the same Hello Studio theme can look. Explore four distinct Brand Concepts, each transformed through photography, color, typography, and content to create an entirely different brand.