Brand Concept

Juniper & Clay

Juniper & Clay reimagines Hello Meadow as a modern handmade ceramics brand, pairing its flexible layouts with warm editorial photography, rich aubergine and terracotta tones, and a refined, artisan-inspired aesthetic. The result is a completely different expression of the theme, designed to showcase handcrafted products, tell the story behind the maker, and create a beautiful shopping experience that feels both personal and inviting.

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Inside the Brand Concept

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Homepage
About
Shop
Journal
Where it started

Meet Hello Meadow

Juniper & Clay began with Hello Meadow — a flexible WordPress theme designed for creators, bloggers, and small businesses. By changing the photography, color palette, typography, and content direction, Meadow becomes a refined handmade ceramics shop, complete with product collections, a personal maker story, and an editorial journal, all built on the same flexible foundation.

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ONE THEME · AN ENTIRELY DIFFERENT LOOK

Behind the Brand

Explore the colors, typography, and visual direction that transformed Hello Meadow into Juniper & Clay.

Color Palette
#49373D
Palette 1
#A9684E
Palette 2
#554047
Palette 10
#000000
Palette 3
#302824
Palette 4
#857B6D
Palette 5
#D8CDBE
Palette 6
#F5F1EA
Palette 7
#FCFBF8
Palette 8
#ffffff
Palette 9
Typography
Cormorant Garamond

Headings

Apple Cider

Accent

Manrope

Body

Manrope

H5 · H6 · Buttons · Nav

Inspiration Images
SEE WHAT’S POSSIBLE

Ready to Make Hello Meadow Your Own?

Juniper & Clay is just one example of how Hello Meadow can become something entirely your own. Start with the same flexible layouts, then bring in your own colors, typography, photography, and personality to create a website that reflects your brand.

Explore Hello MEadow